It's not just a passion, it's a personal promise. When founder Hisham got married years ago, he unfortunately didn't have a videographer for his wedding. Despite it being small and intimate, there were some moments where he wished he had video for such as his parents' speeches. Unfortunately his father passed away shortly after getting married and only remembers bits and pieces of his speech. As the years went by, memories of his wedding started fading away. Because of that, he made a promise to himself that he will shoot and edit all the wedding videos as if it were his own, so that other couples truly eternalize those moments and do not miss out on these memories like he did.